Jack Lindquist came up with the idea for a Walt Disney Travel Company. He was Disneyland’s first advertising manager, beginning in 1955. He continued with the company in marketing for Disneyland. Walt Disney World and international Disney resorts. His many accomplishments include the creation of the Disneyland Ambassador program, the international waters ceremony for the opening of the it’s a small world attraction, Disney Dollars, and in 1990 Jack became the first president of Disneyland.
THE CREATION OF THE WALT DISNEY TRAVEL COMPANY
1:32 The beginning of the Walt Disney Travel Company; Didn’t realize what was involved in a travel company, just moved forward
3:24 Finding a location for the new travel company at the Disneyland Hotel; Getting the offices ready
4:59 The success of the travel company